hi, I’m taylor.

i’m A MARKETER & BRAND STRATEGIST SPECIALIZING IN THE TRAVEL & HOSPITALITY SECTORS.

WHAT I DO

As a former travel publicist, account manager, and director of marketing, I’ve supported hospitality brands of all shapes & sizes in every capacity.

Now, I leverage my perspective & passion to diagnose pain points, then develop strategies that are fueled by both intuition and data to create long-term value.

I have experience successfully pitching marketing & branding needs directly to key stakeholders — from owners & CEOs, to asset managers & boards of directors — with a proven track record of implementing tangible plans that move the needle.

EXPERTISE

  • Organization Diagnostics / marketing, branding, UX, collateral, operations

  • Hotel Openings & Rebrands

  • Brand Consulting / Brand Strategy

  • Brand Identity & Positioning / Touch Points

  • Research & Strategy / Audience Segmentation

  • Website Design & Development Oversight

  • Marketing Infrastructure & Strategy

  • Agency Hiring (RFP process) & Onboarding / Project Management

  • Creative Direction / logos, brand books, templates

  • Internal / External / Crisis Communications

  • Public Relations Strategy

  • Email Marketing Strategy

  • Event Ideation & Production

  • Photo & Video Production

    —

cv & portfolio

Le Meridien Dania Beach_hotel marketing and branding.jpg

LE MÉRIDIEN DANIA BEACH

Marketing & Branding Consultant

(Pre & Post-Opening)

2017 - 2020

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Design Center of the Americas (DCOTA)

Vice President, Director of Marketing

2017 - 2020

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The Atlantic Hotel & Spa

Director of Marketing

2017

Carillon Miami Wellness Resort

Marketing Manager

2015 - 2017

aruba marriott.jpg

Diamond Public Relations

Account Executive / Travel Publicist

2013 - 2015

photo: Aruba Marriott Resort & Stellaris Casino

BRANDS I’VE WORKED WITH